Keeping up with the trends is important if you’re going to
advance your business and market to consumers the way they want. Here are three
digital marketing trends businesses need to pay attention to in 2020.
Improved Customer Security
Customer security has always been important, but as
technology advances, it’s becoming more of a determining factor for customer
purchases. If consumers feel that their information isn’t safe passing through
your website, they won’t bother to buy and are unlikely to revisit. It’s
crucial that your website and your brand overall takes cybersecurity seriously
and keeps customer information safe.
Conversational Marketing
Nowadays, consumers are busy and don’t stop. Advanced
technology created an environment where people expect speedy solutions and
quick turnaround. Conversational marketing uses feedback and customer data to
drive conversions, improve engagement, build customer loyalty and more. It’s
easier to improve your business operations when you have information straight
from the source. This method starts a conversation with your audience so you
can revamp areas of your brand that need improvement.
Interactive Content Marketing
Marketers are always looking at ways to spice up their
content and appeal to their target audiences. Unlike static content, interactive
content requires visitors’ active participation to get results. Some examples
include:
• Quizzes
• Polls and surveys
• Calculators
• Maps
• 360-degree videos
• Infographics
For example, instead of creating a blog post about common
grammar mistakes, you could create a quiz that tests your audience on their
grammar skills and assigns them a score at the end. Interactive content works
because it grabs the reader’s attention and provides them with value. Boosting
conversions requires persuasion on your part, but since it’s so good at keeping
visitors entertained and engaged, it does the work for you.
Source:https: //bit.ly/382rH2C
Tre
trendet e marketingut dixhital që duhet të përqëndroheni në 2020
Trendet teknologjike janë të rëndësishme nëse doni të avanconi
biznesin tuaj.
Këtu janë tre tendencat e marketingut dixhital që bizneset
duhet t'i kushtojnë vëmendje në vitin 2020.
Siguria e Përmirësuar e Konsumatorit
Siguria e klientit ka qenë gjithmonë e rëndësishme, por
ndërsa teknologjia përparon, ajo po bëhet gjithnjë e më shumë një faktor
përcaktues për blerjet e klientët. Nëse konsumatorët mendojnë se informacioni i
tyre nuk është i sigurt duke vizituar faqen tuaj të internetit, ata nuk do ta
marrin mundimin për të blerë dhe nuk ka gjasa të rishikojnë faqen tuaj. Eshtë thelbësore që faqja juaj e internetit dhe marka juaj
në përgjithësi ta marrë seriozisht sigurinë në internet dhe të mbajë të sigurt
informacionin e klientit.
Marketingu bisedor
Në ditët e sotme, konsumatorët kanë një axhendë të zënë.
Teknologjia e përparuar krijoi një mjedis ku njerëzit presin zgjidhje të
shpejtë. Marketingu bisedor përdor feedback dhe të dhëna të klientit për të
nxitur konvertime, për të përmirësuar angazhimin, për të ndërtuar besnikërinë e
klientit dhe më shumë. Eshtë më e lehtë për të përmirësuar operacionet e
biznesit tuaj kur keni informacion direkt nga burimi. Kjo metodë fillon një
bisedë me audiencën tuaj në mënyrë që të mund të rindërtoni fushat e markës
tuaj që kanë nevojë për përmirësim.
Marketingu i përmbajtjes interaktive
Bizneset janë gjithmonë duke kërkuar mënyra se si të përmirësojnë
përmbajtjen e tyre dhe të arrijnë audiencën e tyre të synuar. Për dallim nga
përmbajtja statike, përmbajtja interaktive kërkon pjesëmarrjen aktive të
vizitorëve për të marrë rezultate. Disa shembuj përfshijnë:
• Kuize
• Sondazhet
• Llogaritësit
• Hartat
• Videot me 360 gradë
• Infografikë
Për shembull, në vend që të krijoni një postim
në blog për gabimet e zakonshme të gramatikës, ju mund të krijoni një kuiz që
teston audiencën tuaj në aftësitë e tyre gramatikore dhe u cakton atyre një
rezultat në fund. Përmbajtja interaktive funksionon sepse tërheq vëmendjen e
lexuesit dhe u siguron atyre vlera. Nxitja e konvertimeve kërkon përkushtim nga
ana juaj, por meqenëse është mirë në mbajtjen e vizitorëve të argëtuar dhe të
angazhuar, bën punën për ju.
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